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About Us

Land planning often invites an either/or situation. Clients either get beautiful but impractical plans or lackluster designs that are well engineered. Rare is the firm that can offer the best of both. And without such an option, you’re left with several rounds of redesigning and lost time and money.

What’s most needed today is a comprehensive solution – a partner with a track record of viability and creativity, who understands that when land planning and landscape architecture are based on sound engineering principles, the results are enduring developments with values that last.

To that end, 7gen has come into being. 7gen is a comprehensive, sustainable solution to land planning and landscape architecture, led by Shawn Massock, RLA. We approach every project with the mindset that communities need to do more than just look good; they have to be structurally sound. By offering a comprehensive solution to land planning and landscape architecture, and with a focus on sustainability at all levels, 7gen Planning is committed to doing projects right today so that they will last beyond tomorrow.

7gen is led by Shawn Massock, RLA. Mr. Massock has over 25 years of experience in land planning and landscape architecture with a core focus on the integration of built and natural environments. He has worked on a wide-variety of public, private, local, regional, and international projects involving master-planned communities, mixed-use communities, retail/commercial sites, resorts and recreational facilities, military bases, and hospitals.